Home*Source: Cox Automotive Car Buyer Journey – 2023
Click the hotspots to to learn about the different online channels and then click Next. 
OEM Website
Carla can dive into the latest models, features, and pricing right from the OEM website. This option provides detailed information on new cars, customization options, and sometimes exclusive offers or incentives. It’s ideal for those interested in specific brands and new vehicle information.
Approximately 27% of buyers choose this starting point.*
*Source: Cox Automotive Car Buyer Journey – 2023
Third-Party Consumer Marketplaces: Extensive Listings and Comparisons
Third-Party Consumer Marketplaces, such as Kelley Blue Book or Autotrader, provide Carla with comprehensive information on vehicle values, expert reviews, and consumer ratings.
78% of car-buyers choose to visit these sites during their shopping experience.*
*Source: Cox Automotive Car Buyer Journey – 2023
Dealer Websites: Local Inventory and Deals
Dealer websites, many of which are powered by Dealer.com by Cox Automotive, allow Carla to browse local dealership inventories, view current promotions, and check the availability of specific models. She can compare prices, schedule test drives, and find special deals offered by the dealership.
63% of car shoppers use dealer websites to see what’s available in their area.*
*Source: Cox Automotive Car Buyer Journey – 2023
